Sprint’s Inflexibility Hindering Growth Essay Example for Free

Sprint’s Inflexibility Hindering Growth Essay Continuous and rapid customer growth is what will make a company successful and key to beating any leading competitors. Unfortunately for the Sprint Corporation, the numbers in customer growth are not where they need to be in order to keep up with their main competition, Verizon, ATT, and T-Mobile. Sprint is quickly losing their old customers faster than they can contract new ones. This lack of growth could be for a number of reasons, but specifically examined are the pricing wars. It isn’t that Sprint is not doing their part in customer satisfaction or keeping up with the changing technology and listening to their customers. Sprint revolutionized the next step in global technology by being the first company to provide 4G to their carriers. So why are they having issues growing their customer base or struggling to even retain the customers they do have? ANALYSIS â€Å"Sprint Corporation provides wireless communications services to consumers, businesses, and government users in the United States, Puerto Rico, and the U.S. Virgin Islands† (Sprint Corporation Profile, 2014). These are all considered critical customers to the Sprint Corporation. A critical customer is defined as having â€Å"the greatest impact on product design, sales, and future growth opportunities† (Swink et al., 2011, p. 12). It is important that Sprint recognizes that their customers are considered critical customers because they are in a business where the customers shape the product and growth of the company. Having the ‘latest and greatest’ is so important to the materialistic society that is the United States and if a cell phone company cannot keep up with these demands, they will not hold the attention of the customers. â€Å"It is important for operations managers to know what product features and delivery terms critical customers consider important, what they are willing to pay, and what they consider acceptable† (Swink et al., 2011, p. 29). This is where Sprint’s major competitors like ATT and Verizon are beating them. Price is really the bottom line, which is why the once underdog, T-Mobile is fighting to take Sprints number three  position in the cell phone provider rankings. One of Sprint’s current weaknesses is that they are not adjusting to what the critical customer is willing to pay, and it is obvious their clientele does not think the prices are acceptable, hence dropping their Sprint contract and moving to a different company that offers the same coverage, the same products, but for a lower price. This makes Verizon Wireless and ATT the â€Å"order winners† (Swink et al., 2011, 29), that is to say, customers are choosing their offers over Sprint because they offer the lower price. Sprint is a flexible company when it comes to responding to the efficiency to change their product and processes (they are always coming up with new and different data plans and the new â€Å"framily plan†) but they are completely inflexible in adapting quickly to the competitive price environment (Swink et al., 33). Unfortunately, Sprint is far behind its competition and customer growth is suffering. â€Å" Fierce competition in the US operator market led to number three player Sprint reporting a US$1billion loss for the fourth quarter [of 2013] as it experienced the slowest customer growth of the country’s four major carriers† (Handford, 2011 ). They are definitely a strong enough company to retain customers and start growth again; they have the quality products, the nationwide coverage, and the name. However, they are not taking the opportunity to do so. In one quarter, Sprint lost one million contracted customers. Meanwhile, in the same quarter, Verizon wireless added nearly a million customers while ATT racked in another half million (Brown, 2013). The profitability of Sprint has gone down -8.5% while the top two continue to thrive and do well. CONCLUSIONS It is safe to say just about everyone in the United States has a cell phone these days. So which provider do you chose? Verizon, ATT, and Sprint are the top three leading cell phone carriers and all rank in top 100 Fortune 500 companies (â€Å"Fortune 500,† 2013). Sprint has its strengths, there is no doubt they are still a successful company, but their weakness lies within their ability to adjust market prices to satisfy and retain their current customers as well as bring in new clientele. If they have any hopes of beating out Verizon Wireless and ATT and keep T-Mobile off their heels, they will need to adjust their operation management, reevaluate their systems and what they think is important versus what their customers think  is important. If the customer does not think they are getting the best deal they can, they move on. Sprint cannot afford to continue the one million customer decrease per quarter and hope to remain in the business much longer. RECOMMENDATIONS Sprint needs to become more flexible and more focused on matching prices than on anything else at the present time. Price matching is what is hurting the company. Although they are adapting quite well to the changing technology and keeping up with data coverage and especially the leader in 4G LTE, it is not enough. Sprint needs to become more flexible and more focused on matching prices than on anything else at the present time. Price matching is what is hurting the company. Although they are adapting quite well to the changing technology and keeping up with data coverage and especially the leader in 4G LTE, it is not enough. Of course if they were to fall behind in one of these other factions, they would suffer even further. Good data and the newest gadgets are expected by customers. The price matching is what is going to continue to harm the company. Sprint needs to take the opportunity to reevaluate their operations and get on track with the other three major cell phone providers (Verizon Wireless, ATT, and T-Mobile). There was talk of Sprint putting in an offer to merge with T-Mobile and absorb them as they previously did with Nexus. Though that did not work out well with Nexus, it could be beneficial for this merger to take place, for both companies. Both are almost neck and neck with each other, and this could be the push they need to attempt to beat out the big top two. REFERENCES Brown, A. (2013, JULY 13). Sprints problems, brought into new clarity. Retrieved from http://www.forbes.com/sites/abrambrown/2013/07/30/sprints-problems-brought-into-new-clearity-fall-to-billionaire-led-softbank-to-solve/ Fortune 500. (2013). Retrieved from http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/ Handford, R. (2014, February 11). Sprint reports $1b loss as growth suffers. Retrieved from

How Does Shakespeare Show a Change in Lady Macbeth :: William Shakespeare

Lady Macbeth is an extremely ambitious woman and wants more than anything for her husband, Macbeth, to be the next King of Scotland. When King Duncan announces that his son, Malcolm, is to be the next King, Duncan’s murder is planned. Lady Macbeth’s crucial role in the play is to persuade Macbeth to carry out the murder of Duncan. In the beginning she is ambitious, controlling and strong. However as the plot concludes there is an extreme change in her character and personality which surprises the audience. Lady Macbeth’s guilt eventually becomes too much for her to handle which leads to her death. We are first introduced to Lady Macbeth at the beginning of Act 1, scene 5, through the letter that Macbeth sends her. This shows her to be his, ‘dearest partner of greatness’ and that he has no secrets from her. The witches’ prophecies intensify her ambitions for her husband, to be the King of Scotland. Lady Macbeth is the one who encourages him to kill the king and she not only encourages him, she makes all the plans herself. We see how clever she is and how she understands her husband well, she knows he has great ambitions, but she also knows that he is honourable and mentally weak: â€Å"yet I do fear thy nature, it is too full o’th milk of human kindness To catch the nearest way. Thou wouldst be great. Art not without ambition, but without The illness should attend it.† She also knows that she will have to use all her powers of persuasion to control and manipulate Macbeth into the murder. The audience is left in no doubt about Lady Macbeth’s determination when she asks the spirits to make her masculine ‘unsex me here’ and make her completely evil: â€Å"And fill me from the crown to the toe topfull of the direst cruelty, make thick my blood, Stop up th’access and passage remorse† She also asks them to give her the strength to kill Duncan, she just wants to get on and do it without feeling guilty. At the end of the scene she takes full control of the situation, and Macbeth seems glad to let her have the responsibility. In Act 1, scene7 she really excel’s herself in how far she will go to manipulate Macbeth, to get her way. He not prepared for her rage when he announces his change of heart. How Does Shakespeare Show a Change in Lady Macbeth :: William Shakespeare Lady Macbeth is an extremely ambitious woman and wants more than anything for her husband, Macbeth, to be the next King of Scotland. When King Duncan announces that his son, Malcolm, is to be the next King, Duncan’s murder is planned. Lady Macbeth’s crucial role in the play is to persuade Macbeth to carry out the murder of Duncan. In the beginning she is ambitious, controlling and strong. However as the plot concludes there is an extreme change in her character and personality which surprises the audience. Lady Macbeth’s guilt eventually becomes too much for her to handle which leads to her death. We are first introduced to Lady Macbeth at the beginning of Act 1, scene 5, through the letter that Macbeth sends her. This shows her to be his, ‘dearest partner of greatness’ and that he has no secrets from her. The witches’ prophecies intensify her ambitions for her husband, to be the King of Scotland. Lady Macbeth is the one who encourages him to kill the king and she not only encourages him, she makes all the plans herself. We see how clever she is and how she understands her husband well, she knows he has great ambitions, but she also knows that he is honourable and mentally weak: â€Å"yet I do fear thy nature, it is too full o’th milk of human kindness To catch the nearest way. Thou wouldst be great. Art not without ambition, but without The illness should attend it.† She also knows that she will have to use all her powers of persuasion to control and manipulate Macbeth into the murder. The audience is left in no doubt about Lady Macbeth’s determination when she asks the spirits to make her masculine ‘unsex me here’ and make her completely evil: â€Å"And fill me from the crown to the toe topfull of the direst cruelty, make thick my blood, Stop up th’access and passage remorse† She also asks them to give her the strength to kill Duncan, she just wants to get on and do it without feeling guilty. At the end of the scene she takes full control of the situation, and Macbeth seems glad to let her have the responsibility. In Act 1, scene7 she really excel’s herself in how far she will go to manipulate Macbeth, to get her way. He not prepared for her rage when he announces his change of heart.

Culture and Health Promotion Essay

Madeline Leininger is the nurse and anthropologist who first developed the theory of addressing the needs of the whole person within their culture, heritage and traditions. Her book, Transcultural Nursing: Concepts, Theories, and Practice (1978), gave rise to an area of nursing practice that has become known as transcultural care. Nurses continue to develop tools to assess the nature of an individual’s culture, traditions and heritage. The Heritage Assessment Tool, developed by Rachel Spector (2000, figure 6-1), identifies language preference, family dynamic, religious practices, educational background, and social standing. The information gathered from the heritage assessment combined with further dialog will allow the nurse to implement an indivualized, culturally competent plan of care. The heritage assessment tool was utilized as part of a series of interviews comparing the health traditions of subjects from three different cultures. The focus of the interview was health maintenance, health protection, and health restoration. Subject one is a 46 year old Hispanic female. Her paternal great-grandmother was born in a small village in Spain. Her maternal great-grand father’s was born in Mexico. It is interesting to note that while she has both Mexican and Spanish lineage, she most strongly identified with the Spanish side of her heritage. She clearly indicated she and her family spoke Castilian Spanish, not Mexican Spanish. Both sets of her grandparents and parents were born in the United States of America (U.S.A.). Her father and grandparents are bilingual, and come from a large family of 16 children. Her grandparents had very little formal education; her father attended school. Her mother was from a family of 4 children and speaks  Spanish as a second language. She received formal education and was a college graduate. Twenty years ago, both sides of this family lived in rural areas and in close proximity but have since dispersed across the country for employment opportunities. This subject’s family has a strong tradition of beliefs and non-traditional methods for health protection. They did not routinely seek out a physician but rather relied on herbalists and folk remedies. There was a strong spiritual component to this family’s traditions. Prayers, lighting candles during church services and saying novenas or the rosary were all considered to be important to health protection .With regards to health restoration; the subject’s paternal grandmother had a firm belief in â€Å"mal ojo† or the evil eye. When sickness occurred, it was due to â€Å"mal ojo† transmitting sickness through jealousy either consciously or unconsciously. Her grandmother believed many illnesses were the result of â€Å"mal ojo† and could be reversed through prayer and placing a bowl of hard boiled eggs near the sick person to â€Å"pull out the mal ojo†. In addition to prayer, teas were consumed for nausea or upset stomach; eucalyptus salve was applied to the chest for colds or respiratory infections, and mercurochrome was applied to any scrapes, b ruises, insect bites or reddened areas on the skin. Food was an important part of health maintenance for this family. The subject’s mother and grandmother both provided all the family meals which consisted primarily of fish, wild game and steamed vegetables. Food was never fried, and wheat germ was added to most foods, including desserts. The subject relayed that in recent years her family has moved into a suburban setting. Her grandparents now seek regular care from a physician. They also have mostly abandoned the folk remedies previously preferred and now use pharmaceuticals for health restoration. Prayer remains a large part of this family culture (P. Sanchez, personal communication, January 28, 2012). Subject two is a 46 year old Asian-American female of Chinese heritage. She has no knowledge of her grandparents who are deceased. The entire family migrated to the USA when the subject was three years of age. She is the youngest of three siblings, all of whom live within the same city. It is of interest that all the girls in this family have traded their Chinese names for western names and have married outside their race to men of Caucasian, non-Hispanic origin. In spite of this, the family maintains a strong culture of family unity and  respect for their ancestors. Neither her mother nor father read or write English; therefore, Chinese is the language spoken when communicating at home. All the children and grandchildren are bilingual. The subject shares caretaking responsibility for her parents with her sisters. To protect health, they practice healthy eating habits and engage in regular exercise. The subject’s parents walk daily, and practice tai chi. They drink warm water after each meal to ensure good digestion. In the event of illness, several cures are used to restore health. To reduce a fever, drinking cool water is believed to be effective. To alleviate a sore throat or cough, a vinegar and warm water gargle; for headache, cold compresses on the forehead and back of neck with massage; for body aches or pain, rest with meditation is the preferred remedy. To maintain health, this family again relies on exercise, meditation, and the use of herbal supplements and teas. Mint is used for digestion, ginger is used for energy. The subject shares that her parents are now receiving Medicare benefits and they engage in primary health prevention by receiving the influenza vaccine and yearly physical examinations (C. C. Lu, personal communication, January 31, 2012). This student was the third subject. She is a 55 year old Caucasian of Scottish heritage. Her mother’s side of the family is of German Descent and her father’s side is of Scottish descent. She is strongly identified with her heritage and culture as all of her family on both sides were born and lived in West Virginia. Her mother was one of six siblings; her father an only child. This subject was the oldest of three siblings. The extended family unit was active in the same church and participated in many of the same social activities. They took family vacations and were together for most holidays and birthdays. Her father and grandfather were both professionals; her grandfather worked as a teacher, her father as an engineer. Both her grandmother and mother were homemakers. English is the only language spoken in this family. To protect health, this family used a combination of folk remedies and primary physician care. Both she and her siblings were immunized as babies and r eceived yearly physical and dental exams. However, prior to seeking medical care for health restoration, her grandmother and mother would utilize herbal and folk remedies to include warm salt water gargle for sore throat, cool compresses to reduce fever, or eucalyptus salve combined with inhaling steam for upper respiratory infections. Mineral oil  was used to relieve ear aches and baking soda was dissolved mixed with warm water and then drank to cure indigestion. Hot chicken soup was a cure all for any type of sickness. Food was also an important part of health maintenance for this family. Her grandmother maintained a large garden and several fruit trees. She preserved every variety of vegetable and fruit and taught this skill to the subject. The family also would join together to purchase a whole cow and have it butchered. Meals were simple and wholesome. Exercise in this family was not structured but every member participated in some type of physical activity through school, work or church. In conclusion, all three families interviewed have similar health traditions. Two of the three have strong religious traditions. All three use herbal and folk remedies in much the same way. The interviews revealed a pattern of change in tradition that appears to be based on education, and access to western based medicine. As the family units evolved through marriage, immigration, or education, their reliance on western medicine increased. However, the use of folk remedies were not completely abandoned and continued to be viewed as an important component in achieving and maintaining wellness. By including the health traditions in the nursing plan of care and teaching, the needs of the whole person can be addressed: Culturally competent nursing is achieved. References Leininger, M. (1978). Transcultural nursing: Concepts, theories and practice. New York: Wiley. Spector, R. E. (2000). CultureCare: Guide to heritage assessment and health traditions (5th ed.). Upper Saddle River, N.J.: Pearson Education/PH College.

Essay about Nursing Research Diabetes and Self-management

My interest in this topic is a result of recent experiences with Diabetes Mellitus, Type 1 (DMI), especially with the following two instances: a young adult patient admitted at the hospital following a DKA episode during one of my nursing rotations and one of my instructors with type 1 diabetes. Also, my father was diagnosed with type 2 diabetes, this has increased my eagerness to study and explore more about the disease. During one of my rotations, I was assigned a young adult patient who had run out of insulin and had been admitted to the hospital following a Diabetes Ketoacidosis (DKA) episode. I realized that my patient was probably torn between buying insulin and buying healthy food because her chart showed several admissions in the†¦show more content†¦My instructor showed empathy toward the patients with diabetes; she emphasized her understanding on how challenging the diabetes disease process can be and the importance of following a healthy diet and the medication schedule. As a diabetes educator, she offered us valuable resources and also emphasized the need for more diabetes educators while encouraging those of us who were thinking about it as a career path. Although neither of the instances: the young adult patient with a DKA episode, nor my instructor is an adolescent or a child, I decided to explore type I diabetes in adolescents and children because this is the development stage where most adolescents and children assume certain responsibilities. This is the stage where parents would like their children to have a role-play in their self-management of type 1 diabetes. After reflecting on my own nursing practice, I decided to search the literature on the need for better education associated with DMI. Certain ethnic and cultural groups have an increased risk for DMI and educating those at risk is a key component in the management process. 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